Copywriting: putting on a show

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You will often hear journalists talk about the eclectic nature of their work: it’s why we love what we do. This business of coming into contact with a variety of people across a broad range of mediums is useful when it comes to preparing for website writing, where the work is super-fluid (mercurial, really) and includes the ability to quickly learn how to talk for a company using its unique voice.
The other day a potential new client asked me if I had any direct experience with a specific line of work, which is in the health arena. I didn’t, but when I made a list of all the health areas that I did have experience in, it looked like this:
Slimming magazine (emap élan) – Chief sub editor
Here’s Health magazine (emap élan) – Chief sub editor
Marie Claire Health & Beauty – freelance sub-editor
Sunday Times Style Magazine – personal first-person double-page spread story on secondary infertility
Chiropractic clinic – whole website rewrite
Chiropodist clinic – blog posts for circulation in a local newspaper
Personal fitness trainer – non-fiction book mentoring
And that’s not counting all the tiny little articles I’ve edited or written that might have touched on the subject of health.
This wasn’t a ‘so there’ list, this was a genuine attempt to try and convey that although I had no experience of one specific health area, I did have experience in other health topics.
We freelancers must be ready to turn on a sixpence, to morph on request, learn a new ‘voice’ at short notice, put on one hat in the morning, another after lunch, and yet another after tea. We do matinees, evening shows and one-off performances on request.
For your own list of areas I might have covered, please do get in touch

I’d like to thank my journalism school, my family, and my clients [bow, exit stage left]