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How to be intentional with your money...

March 19, 2024 by Morwenna Lawson in Business, Work

… by writing out a spending plan

Financial planning tips from Mindset Expert & Accredited Financial Coach, Emma Gosling

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March 19, 2024 /Morwenna Lawson
Savings plan, intentional spending, Financial planning tips, mindset expert, financial coach, tap and go, money choices
Business, Work
Comment

How to craft your brand strapline

February 12, 2024 by Morwenna Lawson in Style points, Work, Marketing

Having a brand strapline helps your business to stand out, be remembered, and grow in affection.

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February 12, 2024 /Morwenna Lawson
Brand straplines, branding, marketing strategies, straplines, engaging content, audience capture, active marketing, brand strategy, Big Idea Brand Marketing
Style points, Work, Marketing
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How to write about stuff you don't know

December 01, 2023 by Morwenna Lawson in Work

I’m the first one to admit I’ve written a lot of stuff that I don’t have a clue about. Most journalists are the same, it’s why we learn shorthand, research skills, and how to use libraries.

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December 01, 2023 /Morwenna Lawson
research, writing, learning, listening, pub talk, libraries, websites, fact checking, data retrieval, lawyers and journalists, finding things out
Work
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Why we need blogs

October 03, 2023 by Morwenna Lawson in Work, Style points

Not a ‘How to’ this time but a ‘why’, and a valid one.

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October 03, 2023 /Morwenna Lawson /Source
How to, how to blog, why we blog, blogs are great, blogging for pleasure, successful writing, writing styles, what's your writing style
Work, Style points
Comment

How to write a press release

April 07, 2021 by Morwenna Lawson in Work

Companies still write and send press releases and journalists still read them, as long as they’re written well.

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April 07, 2021 /Morwenna Lawson
HowTo, press release, news, news item, news reporting, advertise, marketing, editing
Work
Comment

How to write a video script

March 03, 2021 by Morwenna Lawson in Work

Simple strategies for writing a video script by guest blogger Holly Wagner from Green Kiwi Productions

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March 03, 2021 /Morwenna Lawson
video, script, vlogging, filmie, phone film, camcorder, self-promotion
Work
Comment

How to build a style guide

February 10, 2021 by Morwenna Lawson in Work

When I worked in publishing, every magazine had a house style guide. If it didn’t have one, we had to build it.

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February 10, 2021 /Morwenna Lawson
Style guide, House style, Grammar rules, Spelling, Spellcheck, Grammar check, Hyphens, Names and dates, Times and titles, House rules, The rules, Spelling rules
Work
Comment

How to write a standout CV

January 31, 2021 by Morwenna Lawson in Work

Want to write a cracking CV but not sure where to start?

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January 31, 2021 /Morwenna Lawson
CV, Curriculum vitae, resume, profile, qualities, skills, special subject, achievements, goals, interviews, job search, career search, spellcheck, grammar check, responsibilities, job descriptions, career advice
Work
Comment

How to time your presentations

January 25, 2021 by Morwenna Lawson in Work

When I first started networking, the idea of having just one minute in which to introduce myself seemed impossible.

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January 25, 2021 /Morwenna Lawson
Elevator pitch, Monthly minute, Presentation, TED talk
Work
Comment

How to beat the blank page: curing writer's block

October 05, 2020 by Morwenna Lawson in Work

This was the title of a talk I gave about two years ago. So when I came down with a dose of writer’s block last month, I don’t know why I didn’t just go straight to my own notes and follow the advice.

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October 05, 2020 /Morwenna Lawson
Wrtiers block, confidence, time, energy, thoughts, ideas, schedule, creativity, words
Work
Comment

How to research great content

August 14, 2020 by Morwenna Lawson in Work

Laura May, Managing Director of Never Forget Marketing, talks about the benefits of good research

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August 14, 2020 /Morwenna Lawson
Research, Content, Laura May, Never Forget Marketing, marketing strategies, Consumer poll, Listening, Engaging, Customers, Search engine, News, Statistics, Data, Source, Happiful Magazine, Samaritans, Charity marketing
Work
Comment

How to build your LinkedIn brand

July 06, 2020 by Morwenna Lawson in Work

When was the last time you gave your LinkedIn profile any attention?

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July 06, 2020 /Morwenna Lawson
LinkedIn, headline, social media, Social Elements, profile, story, key words, business, branding, background banner, leads, B2B
Work
1 Comment

How to choose the perfect copywriter

May 14, 2020 by Morwenna Lawson in Work

Your website is ready, and now the pages need populating.

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May 14, 2020 /Morwenna Lawson
Copywriter, content writer, editor, proof reader, advance planning, Google search, page populating, pages, websites, page-ready, testimonials, recommendations, writing styles, writing projects, freelance writers
Work
Comment

How to write your own profile

May 14, 2020 by Morwenna Lawson in Work

A small but often called-for aspect of my work is creating biographies for clients, from About paragraphs for LinkedIn and Facebook to full website Profile pages.

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May 14, 2020 /Morwenna Lawson
Profile, Q&A, Interviews, Networking, Online, Offers, Engage, LinkedIn, Facebook, Personality
Work
Comment

How to stockpile

May 14, 2020 by Morwenna Lawson in Work

Dictionary.com’s first example for ‘Stockpile’ is ‘A supply of material, as a pile of gravel in road maintenance’

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May 14, 2020 /Morwenna Lawson
Stockpile, advance preparation, writing, words, posts, collections, gather, organise, holidays, easter, school, half term, summer break, wine
Work
Comment

How to sign off emails

May 14, 2020 by Morwenna Lawson in Work

Who gets the last word in an official email exchange?

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May 14, 2020 /Morwenna Lawson
Business, emails, sign-off, endings, last word, final say, online, Oxford Dictionary, Grammarly
Work

How to freelance over half term

May 14, 2020 by Morwenna Lawson in Work

This one was written in the middle of a half term, when I was determined to hang on to as much social stuff as I could but had a load of deadlines still to complete.

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May 14, 2020 /Morwenna Lawson
Work from home, holidays, half term, freelance writing, printer paper, send reports, children, snack lunch, grandparents
Work
Comment

How to work from home (without rearranging the spoon drawer every five minutes)

May 14, 2020 by Morwenna Lawson in Work

I wrote this in the third week November and already it was getting darker so much earlier.

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May 14, 2020 /Morwenna Lawson
work from home, home desk, Netflix, Facebook, Twitter, Instagram, cafe, watercooler
Work
Comment

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